National PBS Television

National Underwriter
Opportunity

Put your brand in front of 307 million Americans on Public Television's #1 Travel Series

See Pricing
Discover
Travels & Traditions
The Opportunity

Your Brand on America's #1 Travel Series

Travels & Traditions is the #1 rated weekend travel series on public television, with a Nielsen national rating of 0.33. Your 15-second underwriter message airs at the opening and closing of every program broadcast on every PBS station carrying the series.

Each time a program airs, your spot plays twice. Based on 2025 verified TRAC Media data, 12 programs aired a combined 5,538 times, producing over 11,000 underwriter spot plays across 300+ stations.

307M
Americans Reached
11,000+
Annual Spot Plays
0.33
Nielsen National Rating
Who's Watching

An Audience That Acts

PBS viewers are 66% more likely to have a net worth above $2M than the average American television audience. And they act on what they see.

66%
More Likely $2M+ Net Worth
78%
More Likely to Act on PBS
#1
Most Trusted US Institution
National Distribution

Every Station. Every Airing.

Your underwriter message airs on every PBS station that carries Travels & Traditions. Every airing is independently verified by TRAC Media with exact time, station, and market data.

300+
PBS Stations
168
Markets
95%
US Household Coverage
900+
Airings Per Month
Investment

Simple, Transparent Pricing

Pay per verified airing with a monthly cap. No long-term contract. No upfront payment. You only pay for what airs, and you never pay more than the cap.

$5
per verified program airing
Each program airing includes two spot plays (opening and closing), making the effective cost per spot play $2.50. Monthly billing is based on actual TRAC Media verified airing counts.
$6,000
Monthly Cap
~$2,300
Avg. Monthly Cost (2025)
$0
Upfront Payment
What You Receive

Everything Included

A complete national underwriting package with full production, distribution, verification, and category protection.

Produced 15-Second Spot

A professionally produced 15-second underwriter message, created in collaboration with your team and compliant with PBS underwriter guidelines. Airs at the opening and closing of every program.

Category Exclusivity

No competing brand in your category will appear as an underwriter on the same programs. Your message stands alone in its space.

PBS.org Streaming

Your underwriter spot is included in on-demand viewing on PBS.org at no extra charge. Programs stream indefinitely, extending your reach beyond broadcast.

TRAC Media Verification

Monthly airing reports independently verified by TRAC Media with counts by station, market, date, and time. Full transparency on every broadcast.

Brand-Safe Environment

PBS is the most trusted institution in America. No competing advertisements. No commercial clutter. Your message receives full viewer attention in a premium environment.

4+ Year Rerun Cycle

Programs rerun for a minimum of four years across 300+ stations. Your underwriter investment continues working long after the first airing.

Terms

Built for Flexibility

No lock-in. No hidden fees. A straightforward agreement designed to let you evaluate results before extending your commitment.

01

Month-to-Month

No long-term contract required. Cancel at the end of any billing period with 30 days written notice.

02

Pay for What Airs

Invoiced every 30 days based on actual TRAC Media verified airing counts. You never pay for airings that did not happen.

03

Full Refund Guarantee

In the unlikely event that your underwriter spot does not air, you are entitled to a full refund of any amount paid.

See the Work

Featured Programs

Every program is a half-hour documentary built around a single story. Here are three recent episodes to give you a sense of the series.

John Deere episode
John Deere
The History and Future of Farming
From the steel plow that broke the prairie to the autonomous tractors shaping the future of American agriculture.
Watch on PBS
Ray Dalio episode
Ray Dalio
Dealing With the Changing World
An in-depth conversation with one of the world's most influential investors on economic cycles, global shifts, and the principles that drive them.
Watch on PBS
Palm Beaches episode
Discover The Palm Beaches
History of the Resort Hotel
The story of how a stretch of Florida coastline became the birthplace of American resort culture.
Watch on PBS
Get Started

Ready to Reach 307 Million Americans?

Underwriter slots are limited to maintain category exclusivity. If your brand belongs on public television, the conversation starts here.

Start the Conversation
Host & Executive Producer
Nicholas Wolf
Email
nwolf@nicholaswolf.com
Website
nicholaswolf.com